The Data Standards Platform — Claravine

The Data Standards Platform

Take control of your marketing metadata from one platform. Set your data standards and automatically embed persistent, purpose-built data relationships across every workflow, team, and channel.

Align data and teams

Deliver a shared data language to previously siloed processes, tech, and teams. Generate, validate, and add business-relevant metadata for a data chain of custody everywhere data flows.

Stay flexible without compromising governance

Speed and scale start with control. Centrally manage work and change across your campaign and content data so you can launch and measure with fewer errors and misalignment.

Enable deeper insights for smarter actions

Build a tagging, tracking and taxonomy layer, connect data points, and use AI-powered tools to accelerate work. Drive increased confidence in reporting and analytics.

Unlock more value from AI

AI is only as good as the data behind it. With standardized data at scale, content creators, ad ops, and analysts move faster, avoid errors, and make smarter decisions — inside the AI tool of their choice, with your standards maintained across every platform.

Data generation

Give the agent a prompt and watch it generate tens or thousands of campaign names and IDs automatically — against your templates, proposed for review.

Content comprehension

Computer vision analyzes images and video to generate consistent, detailed metadata tags aligned to industry taxonomies or your own classification.

Content identification

Patented technology generates a content ID specific to each unique asset's size, shape, orientation, quality and composition — so similar content is found, duplication drops, and measurement joins across systems.

Taxonomy translation

Automate taxonomy mapping across clients, brands, regions and systems — while keeping your team in control of the standard.

Spreadsheet UI

Familiar spreadsheet views help users navigate, edit, and manage data with speed and confidence.

Tag validations

Validate marketing tags in real time, so you spot errors sooner, faster and at scale — minimizing manual checks.

Approvals

Flag submitted data or standards for team review before they're applied.

User activity log

Track events performed by users, managers, and admins in one centralized, high-level view.

Access management

Keep access updated and organized by managing roles, permissions, groups, and folders in one place.

Enterprise security

SOC 2 Type II certified, with SSO and multi-factor authentication, on multi-tenant isolated infrastructure with enterprise-grade uptime.

Colgate-Palmolive's Path to Global Data Consistency

With WPP, Colgate-Palmolive lifted agency data compliance from 20% to nearly 100% across 200+ markets.

“With these integrations in place, our agency teams can confidently set up campaigns, knowing that every element aligns seamlessly with Colgate’s taxonomy requirements.”

Wyndham Hotels & Resorts Unlocks Real-Time Insights

More than ten marketing teams collaborate on data accuracy — and access campaign reporting and analysis within 30 seconds.

“We can look at it high level and then get down to the nitty gritty of how the email channel did versus the paid search channel, what revenue was driven from each one. Then going even further down to the specific placement within an email or a specific placement on Google or wherever else we're having those placements run.”

Carhartt and the Value of "Unseen" Data Integrity

A Claravine customer since 2018, Carhartt standardized data across every marketing channel — cutting critical decisions from weeks to hours.

“For us, choosing Claravine was about consistency so we could continue to scale.”