Claravine — Powerful Data Standards at scale

One marketing taxonomy for every connected platform, team, agency, and agent

Claravine is The Data Standards Platform allowing your teams to plan, manage, distribute, and govern campaign and content taxonomies.

We enable your reporting and AI with context from intake to measurement.

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A taxonomy that diverges across systems isn't governed

Your biggest performance lever is the least governed one. Taxonomy and metadata standards rarely reach the creative layer — so the decisions that move results most are the ones your standard never described, and measurement, dynamic creative optimization and generative AI all inherit the gap.

64% of B2B marketing leaders don't trust their own marketing measurement for decision-making

— Forrester

Your biggest performance lever is the least governed one

Taxonomy and metadata standards rarely reach the creative layer — so the decisions that move results most are the ones your standard never described, and measurement, dynamic creative optimization and generative AI all inherit the gap.

47% of a campaign's contribution to sales is attributable to creative, ahead of reach at 22%

— Nielsen

Your taxonomy never reaches your teams and platforms

Approval records a decision, and there's nothing to carry it further. Until the taxonomy reaches the teams, tools and agencies where the work happens, they work from the version they remember, causing workflow and measurement gaps.

50% adoption for data governance inside marketing, against 91% for AI content production

— State of Martech

Claravine Campaign

Design and set the taxonomy and naming for your campaigns, audiences, ads and tracking links. Validate on entry. Push governed IDs and attributes downstream. Learn more about Claravine Campaign

Claravine Content

Extend naming and taxonomy standards to every content asset you produce, with a unified and governed cross-platform ID that travels from intake to execution, reporting, and agentic flows. Learn more about Claravine Content

Claravine Management

Get in control of your taxonomy as it scales across teams, brands, regions and agencies. Plan, approve and distribute the changes to every connected platform and team that uses it. Learn more about Claravine Management

Your Teams

Media, Content, Data, Analytics, Marketing Ops & Technology

Agency Partners

Digital, Media, Content, Analytics, Intelligence

Data Platforms



$1.5M

Saved in software costs by moving teams to a single tracking standard

Read the Bristol Myers Squibb story →](/content/customer-stories/bristol-myers-squibb/index.html)


20% → ~100%

Agency compliance with the taxonomy across 200+ countries

Read the Colgate-Palmolive story →](/content/customer-stories/colgate-palmolive/index.html)

“I would 100% recommend Claravine to our peers because of the ease of the tool and the value you get out of it [ ...] We saw instant value as soon as we implemented it, and it's only continued to grow as we continue to partner with Claravine.”

“For us, choosing Claravine was about consistency so we could continue to scale.”

“Because of the data we're capturing from Claravine... we're able to see if a particular campaign is running creative across other sponsorships that we didn't know were in place. And if those gaps were there, then Claravine came to save the day.”

“For us, choosing Claravine was about consistency so we could continue to scale.”

[**Retail**

25% Of the Analytics team time saved with automated campaign tracking

Carhartt](/content/solutions/industries/retail/index.html)
[**CPG**

20% → ~100% Agency compliance with the taxonomy across 200+ countries

Colgate-Palmolive](/content/solutions/industries/cpg/index.html)
[**Healthcare & Pharma**

$1.5M Saved in software costs by moving teams to a single tracking standard

Bristol Myers Squibb](/content/solutions/industries/healthcare-pharma/index.html)
[**All industries**

Explore every industry we serve →](/content/solutions/industries/index.html)

Google Display & Video 360

Bitly

Google Display & Video 360

Bitly